If your company had a personality Enes Kanter Womens Jersey , what would it be? Marketing Articles | October 25, 2010
Have you ever considered creating a personality for your company? Giving it human characteristics that consumers and business customers can more easily and meaningfully relate to? Let?s boil this down to a simple consideration. If your company was a human being what type of personality would it possess? Here are some examples of companies that have developed personalities, as well as characteristics to consider in developing your own company?s personality?
Have you ever considered creating a personality for your company? Giving it human characteristics that consumers and business customers can more easily and meaningfully relate to?
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Let?s boil this down to a simple consideration. If your company was a human being what type of personality would it possess?
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It?s all part of the anthropomorphic techniques being increasingly used in advertising campaigns.
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First a definition Patrick Ewing Womens Jersey , since anyone can be excused for being unfamiliar with this obscure, rarely used term. To anthropomorphize is to ?ascribe human form or attributes to (an animal, plant Carmelo Anthony Womens Jersey , material object, etc.).?
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To give your company a personality is to give it human qualities that consumers and business customers can more easily and meaningfully relate to.
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Let?s boil this down to a simple consideration. If your company was a human being what type of personality would it possess? What type of personality would you want it to possess?
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>> Would it be an introvert or an extrovert?
>> Masculine or feminine?
>> Artistic or athletic?
>> Blunt or nuanced?
>> Formal or casual?
>> Cool or passionate?
>> Sexual or ascetic?
>> Ostentatious or understated?
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It wouldn?t be an outlandish idea to hire a good fiction writer to develop that personality, to give it dimension Kristaps Porzingis Authentic Jersey , to fully express it.
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Once you decide on a personality, how would your company manifest its personality?
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Think about the personality Nike created for itself with its enduring Just Do It motto ? a no-excuses attitude that suggests commitment and athletic excellence. The point was hammered home through the use of super-athlete endorsers ranging from Tiger Woods and Michael Jordan to Mia Hamm and Steve Prefontaine in the company?s early days. But many of its ads also featured ordinary people working out to stay physically fit in Nike gear.
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Also consider Starbucks. Though Starbucks has fallen on leaner times these days it had an exceptional run of success by doing what many people might have thought impossible. It turned a cheap commodity, coffee Tim Hardaway Jr. Authentic Jersey , into a highly profitable designer beverage (which is very much what Nike did with athletic shoes).
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Howard Schulz and Starbucks achieved incredible success by creating comfortable and esthetically pleasing coffeehouse environments where people wanted to hang out. Starbucks? stores became miniature community centers and meeting places.? It also showed the world how coffee could be simultaneously customized and mass produced, two objectives that are typically mutually exclusive.
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The CEO is sometimes the embodiment of a company?s personality.
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Think about how closely tied Apple is to the personality of co-founder and CEO Steve Jobs. Ditto for George Zimmer, founder and CEO of Men?s Wearhouse. Another example is Herb Kelleher Enes Kanter Authentic Jersey , the flamboyant bourbon-drinking founder and former CEO of Southwest Airlines.
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There is a danger that comes with the CEO being the company?s personality.
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Will Men?s Wearhouse still be the same company after George Zimmer cashes in his chips?
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Will Apple still be Apple after Steve Jobs enters immortality?
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Southwest Airlines seamlessly maintained its personality, culture and high-flying success after the retirement of the inimitable Herb Kelleher, who wasn?t an easy act to follow. Not an easy feat but Southwest somehow pulled it off.
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This can be accomplished when a personality is deeply ingrained into all facets of a company?s operation. Then it?s capable of surviving changes in leadership.
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As has been demonstratedThe Top 10 Marketing Tools to Grow Your Business in 2004 Marketing Articles | July 30 Cheap Kenny Moore Jersey , 2004 Looking to grow your ... Make sure you have these ... tools in place: #10 A powerful ... 10 words or less, a good tagline ... a ... reason for being. And smaller compani
Looking to grow your business? Make sure you have these marketing tools in place:
#10 A powerful tagline In 10 words or less, a good tagline reinforces a company?s reason for being. And smaller companies will find it to be one of the hardest working tools. To get one, first boil down to a single sentence, the benefits of doing business with your company. Then Cheap Anthony Walker Jersey , take write up a few version of this and take them to a good copywriter. After deciding upon one, marry this tagline up with your company name and logo wherever they appear.
#9 Consistent branding elements During the 19th and early 20th centuries, a rancher would mark his cattle with an exclusive brand. This brand, depicting a unique visual image, distinguished his cattle from another rancher?s. A branding effort for a growing company works the same way. The consistent use of branding elements (i.e. name Cheap Skai Moore Jersey , tagline, logo, colors, fonts, and typestyles) clearly identifies your company from the competition.
#8 Search engine positioning Today Cheap Denico Autry Jersey , just having a high-quality website doesn?t mean success. Having large numbers of qualified prospects visiting your site does. If you?re not spending equally on the promotion of your site through search engine positioning, then your website isn?t working hard enough. One recent client of mine who found my site through a search engine, generated a whopping 1,500%+ return on my search engine investment.
#7 Calls-to-action It?s not enough to just rattle off your product?s features and benefits. You must go one step further by telling your reader exactly what you want her to do next. Too often marketing materials effectively present a company, then leave the next step up to the reader?s imagination. This is a missed opportunity. Instead Cheap Chester Rogers Jersey , spell out exactly what your reader should do next. ?Visit www.emergemarketing and register to win?, ?Call our estimating department for a free quote? or ? Email us with your suggestions? are calls-to-action that leave no doubt about what you want your reader to do next.
#6 Attention-grabbing testimonials Buyers of your product or service-especially first-time buyers-have reservations about doing business with you. Will your product deliver? Will you answer your phones? Will you be around next month? Written testimonials from your satisfied customers, scattered throughout your materials and website, smooth over buyer fears. through loud and clear.
#4 Results-oriented metrics Can you imagine a doctor examining a patient without a thermometer? Yet this is precisely how many growing businesses approach their marketing analytics. Without metrics to track the effectiveness of your marketing efforts, decisions are just?guesses. Develop two or three key metrics (i.e. # of new leads per month, cost per inquiry, or sales calls per month) that measure the true health of your business? marketing.
#3 Ongoing customer communication Your customers have invested a lot in your company already; time, money and emotional energy to name just a few. Keep in frequent touch with them and they?ll shower your business with repeat purchases Cheap Joe Haeg Jersey , referrals and positive word-of-mouth. Use catch-up phone calls, email blasts or personalized letters to keep customers abreast of new products, promotions or just plain news.
#2 A marketing plan The cornerstone to any successful marketing effort is a marketing plan. A good one lays the groundwork for action by covering the ?whys? behind each task. It also helps break down a seemingly daunting effort into a series of more manageable chunks. And when the phones stop ringing, it gives you something to go back to. You?ll never again ask ?What should we do now??
#1 A process for implementing your plan Developing a marketing plan is only half the battle. Without a concerted effort to implement the plan, your marketing effort will fail. To avoid this common marketing mistake Cheap Jordan Wilkins Jersey , use weekly project updates and quarterly checkpoint meetings to ensure your plan is successfully implemented. Don?t forget that proper implementation also hinges on having the right person in place. Who is this person? In three words-a project manager. Without a deadline driven, nuts-and-bolts type at the helm of your roll out, you?ll drift like a rudderless ship.
Benefits of Android Apps for Small Businesses Technology Articles | October 2, 2013 Mobile apps have already become a very indispensable part of our lives and seeing the pace at which its participation is increasing, there seems no end to it. Their popularity continues to grow more and more Cheap Ryan Kelly Jersey , forcing business owners to adopt them more seriously in pulling additional traffic towards the business and sustaining existing ones.
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