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What possible use would a neon board be Roberto Clemente Womens Jersey , it isn鈥檛 a thing that normally springs to mind yet they are very versatile things. The ‘neon’ refers to colours that are very bright and eye catching and it’s that quality that can make notices stand out. There are literally hundreds of different uses for a neon board either at home, in school, at work or even displays at trade events.


A neon board may not be something you have purchased before but they can be incredibly useful if you really want to get something noticed. Some of the larger boards can contain a lot of information and what the bright colour will do is draw attention to that information and highlight it. Another use for a neon board would be to use to create a photo collage, a focal point in your kitchen or indeed anywhere. It could be created with a board and lots of family pictures. How about setting up a board with your favorite recipes on in the kitchen and do some copies for your friends.


Probably the only limit with the use of a neon board is your imagination and once you start thinking about them you will find plenty of great inspirational ideas. The kids will love using a neon board for school projects as they are certainly going to get their work noticed. The beauty of neon boards is their versatility and also their relatively low cost. If you have a store and you want to draw attention to special offers then a neon board could be used to do just that. Neon boards can be written on or used to pin things too so they are ideal for a lot of situations. Any neon board you use will stay as bright and fresh as the day you buy it thanks to the fact it’s UV resistant coating protects it.


Newsletters can be wonderful tools for communicating with your customers or prospects. Because of their format Willie Stargell Womens Jersey , they're often infused with more credibility than traditional brochures. If your newsletter is little more than blatant self-promotion, however, it's likely to hit the wastebasket before it hits your target's desk.


By following a few basic tips, you can cultivate interest in your newsletter and make it an effective marketing tool.


Keep it interesting. Whether you're informing prospects or current customers Francisco Cervelli Authentic Jersey , provide useful content and avoid the temptation of use a hard-sell approach. For example, include a how-to article about some aspect of home buying or selling. While these topics relate to your field and reinforce your message, they also offer valuable advice and will help cultivate a loyal audience.


Do it yourself . . . or not. The abundance of desktop publishing programs on the market makes it easy for virtually anyone to create a newsletter. However, poor knowledge of design basics and overzealous use of difficult-to-read fonts has led to more than one design disaster. Before you try to do it yourself Dave Parker Authentic Jersey , consider hiring a professional graphic designer to create a template into which you or a staff member can input copy. If you still want to give it a shot yourself, pick up a book on graphic design basics before you create your masterpiece.


Find your look. Depending on your budget, you can choose from a variety of styles?from a simple, one-color piece to a multi-page Barry Bonds Authentic Jersey , full-color format. Factors such as the number of colors and pages, type of paper, and paper size can mean big differences in cost, so ask for quotations on different specifications from several printers.


Keep it short. Generally Bill Mazeroski Authentic Jersey , it's best to limit your newsletter to eight pages or fewer and keep articles at 300 words or fewer. If you have a lengthy or complex issue to address, try to break it up into two articles or one longer article accompanied by a short sidebar piece.


Remember what a picture's worth. Photographs add interesting elements to your piece?as long as you use something more creative than the traditional 'smiling head? shots. If you choose not to use a full-color format, keep in mind that photographs reproduce best in shades of black.


Don't ignore the details. Triple-check spelling and grammar. Typographical errors can quickly damage your credibility and distract your reader. In addition to running the document through spelling and grammar checkers, have someone proofread it?preferably someone who hasn't seen the article before. He or she will be more likely than you are to catch any errors.


Include a feedback mechanism. Make it easy for readers to respond by including a contact name Melky Cabrera Authentic Jersey , phone and fax numbers, and postal and e-mail addresses.


Cost Cutters


Looking for ways to cut your newsletter costs? Here are a few tips:


Team up with another business that reaches out to similar prospects. Split the content?and the cost?of the newsletter.


Run your rough design by your local post office. Sometimes, simple size changes can cut postage costs.


Get prices from at least three printers, and let them know you're soliciting multiple bids for the job. Competition can help you get a better price.


Offer an e-mail option. This allows you to save on postage and printing Chris Archer Authentic Jersey , but send it only if customers ask. New laws are cracking down on unsolicited e-mail.


We've found newsletters to be a great marketing mechanism. Keep in mind, if you have truly timely news, you can turn your newsletter into a subscription based newsletter. This can lead to another cash flow source.


We have used newsletters as both a marketing mechanism and a cash flow source. To check out the HBS Digest, click here:



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