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Europe’s fourth largest carrier Thomas Delaney Jersey , Turkish Airlines has been moving very aggressively forward to emerge as an airline industry leader. Turkish Airlines flies to world locations like Asia, Europe, North America, South America and is taking action to provide service in varied locations throughout Africa. This company is coming up on 80 years of being in the flying business. This company has seen the good with the bad. However, the most important aspect for any business Sokratis Papastathopoulos Jersey , and perhaps especially an airline, is they not only still exist but are stronger than they have ever been.


In October 2010, Turkish Airlines told the world that it would continue its plants to expand during 2011. Obviously, for an airline that is experiencing continue success so quickly, this is excellent news. The Turkish Ministry of Transport released the news of eleven new destinations this year. There will be four weekly flights to Shiraz Shinji Kagawa Jersey , Iran beginning in mid-March. In reference to the United States, there will be 4 new flights a week going to Los Angeles, CA beginning in early March. This is wonderful news for the west coast of the United States. Added countries consist of China, Greece, Spain Sergio Gomez Jersey , France and 3 locations in Italy.


The latter part of 2010 Turkish Airlines signed a marketing partnership with Caroline Wozniacki, the women’s tennis player ranked world number one.


This is a bold marketing move to brand the airline internationally for increased recognition. Miss Wozniacki is specifically set to represent the airlines Business Class Service. As spokesperson for the airlines, the number one ranking women’s tennis player is expected to appeal to European tennis fans. Through the duration of her three year contract, she is slated to appear at public relations events as well as commercials for the airline.


Turkish Airlines was busy during the summer of 2010. In July, the finished a five year deal with Euroleague Basketball in which the airline will be a sponsor of the global European basketball competition. The new name for the basketball association will be changed to the Turkish Airlines Euroleague basketball for the season that is coming up soon. This really should not be that much of a surprise to anyone who consistently follows the company’s marketing plans. Turkish Airlines knows how much sports interests and reaches a lot of people. The flying public is all a part of it all.


There have been many benefits derived for Turkish Airlines as a result of them diversifying their marketing efforts.


The vast majority of businesses use this principle to advantage. But still Sebastian Rode Jersey , available funds are not always spent so wisely by any business, yet Turkish Airlines recognizes the wisdom of reinvesting in their business. This focus on success has increased the airlines reputation, which lets passengers enjoy those benefits too.


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