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NEW YORK (AP) — New colors Jamison Crowder Jerseys 2019 , a tweaked logo, flashy uniforms and fired-up fans and players.The New York Jets are the latest NFL franchise to switch up their playbooks and call for a major rebranding, with the team’s revamped look unveiled Thursday night during a launch party at a midtown Manhattan ballroom.“It’s just a different swagger, man,” safety Jamal Adams said. “It’s something that this team needed.”Gone is the familiar hunter green and white combination that graced the Jets’ uniforms for the past 20 years, replaced by what the team calls “Gotham Green” and “Spotlight White.” There’s also a “Stealth Black” alternate uniform, along with a refreshed logo on all-green helmets.“We wanted to create something that we think today’s fans and traditional fans will like, and something that the players will like,” team president Neil Glat told The Associated Press in a telephone interview. “And we also kind of were looking for that gritty, resilient New York City-area look. So, you’re trying to accomplish a lot of different things.”It’s a risky but potentially rewarding proposition with a thorough creative process — including lots of behind-the-scenes meetings, seemingly endless tweaks and plenty of opinions — that NFL teams, as well as franchises in other professional leagues, have attempted to varying degrees of success.“The main reason teams do it is because fan interest has waned and you’re looking to do a restart,” said Marc Ganis, president of Sportscorp, a Chicago-based consulting firm, and an adviser to several team owners. “You’re looking to re-energize or restart the marketing and branding of the team.”At least 10 NFL teams have tweaked their looks — Detroit, Minnesota, Miami, Cleveland — or redesigned their uniforms — Seattle, Jacksonville, Tennessee — since 2012, when Nike became the league’s official apparel provider.“I think you can tell fairly quickly by the reaction of the fans and by the reaction of the media,” Ganis said of how long it typically takes for a team to know whether it has a success on its hands or a marketing dud. “And, you can tell by the reaction of the buyers for the stores. Are they buying a lot of merchandise because they are expecting big sales? Now White Spencer Long Jerseys , the problem with if you don’t have a winner, there’s not much you can really do about it.“Decisions have been made. And, decisions have consequences.”Just ask the NHL’s New York Islanders, whose “fisherman” logo replaced the traditional “NY” circular design before the 1995-96 season — but was absolutely despised by fans and was gone by the end of that season.In the NFL, teams can’t pivot so quickly. They have to stick with their rebranded designs for five years before they can approach the league about changing uniforms and logos again.“The reason we do that is to kind of help the consistency of the brand from a fan’s point of view,” said Chris Stackhouse, the NFL’s art director. “It gives every change that we make enough longevity to really see if it sticks and make sure it works. So when our clubs approach us, they know that when they’re making a change, it’s a big deal and they’re going to be locked into it for five years.”Jacksonville found out the hard way in 2013, when it redesigned its uniforms and included helmets that featured a two-tone finish. The new look was never fully embraced by Jaguars fans and was widely mocked. So, last year, the team unveiled an updated “no-nonsense” look that was much better received.Merchandise revenue in the NFL is, by and large, divided equally among all 32 teams. So, franchises that make changes aren’t necessarily doing it for money grabs to get new items online and on the shelves in retail marketplaces in hopes of direct financial gains.“It’s not an issue of revenue,” Ganis said. “It’s an issue of interest.”For the Jets, there was plenty of hype leading up to their first major uniform and logo changes since 1998. That included team CEO Christopher Johnson teasing the announcement during the NFL owners meetings in Phoenix last month by saying he thought the new uniforms were “bad-ass.”There was rampant speculation on social media during the last several months with fan-crafted uniform mock-ups causing many to wonder if they were anywhere close to what would ultimately end up on the field.“This is the first time the Jets are changing their brand and their how they communicate to fans in really a generation,” said James Carmichael, the NFL’s brand director. “So, it was really important to get this right. So you don’t want to rush that. You want to make sure you’re doing your due diligence exploring all your options to truly make sure that it fits who they are and who they want to be as a brand.”The process for the Jets began in 2014, when owner Woody Johnson and brother Christopher kicked around the idea of refreshing the look of the franchise. That jumpstarted several conversations between the team, Nike and the NFL, which surveyed management, employees and fans.“Doing that diligence really kind of brings all the important pieces to the surface,” Stackhouse said, “and helps my team really know how to kind of find that North Star creatively going forward.”When considering redesigning merchandise and apparel Spencer Long Jerseys 2019 , teams typically have to measure the delicate balance between maintaining their traditions while having an eye toward the future.“We know that fans of these teams, their colors or logos, this stuff is on shirts and apparel that are handed down from father to son from generation to generation,” Stackhouse said. “These things mean a lot to people and we’re changing that. So we take it very seriously, but we have to take as much of a long view on this as we can.”There was some early internal discussion in the Jets organization about making an extensive change to the team logo. Instead, the team decided on a refresh rather than an overhaul.The uniforms, though, were set for a complete rebranding — from the style to the color. That process included a trip to downtown Manhattan for Stackhouse and his team to sift through bolts of fabrics after not quite getting into the end zone with the right shade of green.“We needed to refresh the process and think differently,” Stackhouse said. “And sure enough, we brought back one and as soon as we rolled it out on the table, we, on our end, kind of looked at it and had a strong feeling that we knew it when we saw it. And when we brought it to Mr. Johnson and the rest of the ownership there, they felt the same way.”Once a team gets the color nailed down and the logo is in development, Nike takes on an even bigger role by designing uniforms based on the concepts that have been collected.Next comes the tweaks. And, lots of them.Until, eventually, a team has its new look.“It took time and a lot of iterations and a lot of good quality work by people in this building and at the NFL and at Nike,” Glat said. “And then even when you get close, then you have to start developing prototypes and you have to get the colors just right and you have to test it on the field and you have to test it with TV cameras, so it’s been a deliberate process.”And, for the Jets, it comes at a time when change has swept through the franchise. There’s a new coach in Adam Gase , a free-agent prize in running back Le’Veon Bell and a promising quarterback heading into his second NFL season in Sam Darnold.And, they’ll all be sporting a new look this season.“Look, people feel better when they’re wearing cool clothes White Andre Roberts Jerseys ,” Ganis said. “That’s not just on the red carpet. That’s also on the football field.”Winning or losing, however, will make for the ultimate fashion critic.“If we don’t play well,” Darnold said, “the uniforms don’t look good.” ORLANDO, Fla. — The Pro Bowl has long been considered a laughable representation of the NFL game.It reached a new level of comedy Sunday as several players swapped positions during the annual all-star game.Jacksonville Jaguars cornerback Jalen Ramsey caught a touchdown pass in the final minute, capping a dominant performance for the AFC defense in a 26-7 victory over the NFC in steady rain. It was the third consecutive victory for the AFC, all of them at Camping World Stadium.The last two were played in sloppy weather, with the latest one also coming amid temperatures in the mid-50s. It was far from ideal conditions, raising speculation about the game’s future in Orlando, but fairly fitting considering the effort players provided. It was two-hand touch most of the day, with officials blowing plays dead at the slightest hint of contact.“Who cares, man?” New York Jets safety Jamal Adams said. “At the end of the day, we’re like little kids out there just playing in the mud, playing in the rain.”Regardless of the elements, the AFC made the plays the NFC didn’t.Kansas City‘s Patrick Mahomes completed an 18-yard touchdown pass to Indianapolis’ Eric Ebron on the opening possession, helping Mahomes earn the offensive Most Valuable Player award. Mahomes pleaded with voters to give it to Chiefs fullback Anthony Sherman, who caught three passes for 92 yards and ran for a score.“Sherman had my vote. Sherman had my vote,” said Mahomes, who completed 7 of 14 passes for 156 yards. “I thought I told everybody on the camera. He made some plays out there. For a fullback, we have one of the best in the league so I’m always happy to try to get him a little vote like that.” Adams, who made headlines for sacking the New England Patriots mascot during a Pro Bowl skills competition, was named the defensive MVP thanks to an interception and a sack.“It’s a great achievement, but the main thing was to come out here and get the victory,” Adams said. “That was the main thing, just to get the money Andre Roberts Jerseys 2019 , man. That’s what we wanted.”Mahomes and Adams each got a luxury vehicle.AFC players will get $67,000 each for the victory, $8,000 more than the guys who lose the Super Bowl next week in Atlanta. The Pro Bowl losers will get $39,000 each.The AFC defenders earned their share of the pot. The conference allowed the NFC 148 total yards and 10 first downs while intercepting three passes and notching seven sacks.Ramsey got in on offense late, catching a 6-yard slant pass from Houston’s Deshaun Watson with 19 seconds remaining. Los Angeles Chargers rookie safety Derwin James failed to haul in the 2-point conversion.“Man, me and Deshaun, that’s my brother from another mother,” Ramsey said. “We’ve been plotting and scheming all week, manifesting, and it just came about.”New York Giants running back Saquon Barkley, Dallas running back Ezekiel Elliott, Tampa Bay receiver Mike Evans and New Orleans’ Alvin Kamara all got in on defense for the NFC. Evans notched an interception.The AFC led 20-0 early in the fourth quarter, looking like it might record the first shutout in Pro Bowl history. But Dallas’ Dak Prescott found Atlanta’s Austin Hooper for a 20-yard score on fourth down with 9:09 remaining.The NFC had plenty of chances before that. The conference failed to score on a fourth-and-goal run early. Chicago’s Mitchell Trubisky, Minnesota receiver Adam Thielen and Prescott threw interceptions.Trubisky was sacked by Adams on a flea flicker, and Dallas’ Amari Cooper had a wide-open touchdown pass bounce off his face mask.Seattle’s Russell Wilson also was sacked four times.MASCOT MADNESSAdams’ hit on the Pats mascot went viral, leading to false reports about the guy being hospitalized.“It’s dying down now,” Adams said. “He never went to the hospital. They blew it up. It was all for the fans. I gained some fans and I gained some enemies, put it like that.”IN-GAME HIJINKSIndianapolis Colts tight end Eric Ebron had his phone tucked into the pocket of his sweatshirt and used it between the third and fourth quarters. Ebron took pics with opposing players, working his way around the entire NFC defense.ANOTHER NO-CALLAdams hugged a line judge who didn’t throw a flag on an obvious pass interference play against Green Bay receiver Davonte Adams. Davonte Adams dropped to the ground in disbelief, and several NFC teammates protested.Players from both conferences spent the week lamenting a now-infamous no-call in the NFC title game.INJURIESPittsburgh Steelers receiver JuJu Smith-Schuster and Los Angeles Chargers receiver Keenan Allen left the game with bruised knees. Neither was considered serious, although Smith-Schuster was limping on the way to the bus and declined comment. Allen caught four passes for 95 yards before sitting out.UP NEXTNew England and the Los Angeles Rams play in the Super Bowl next Sunday.